The Inspiration

Cocofina was born in 2005, on a beach in Brazil while the founder of the brand
Jacob was sipping a young green coconut.

He was racking his brains on a plan to escape the corporate world, fortunately
the answer was in his hands but it took him 5 minutes too long to realise it.

A Natural Vision

We took our vision and we started a company. What were we thinking? But with each new client we remember exactly why we started down this fruit-filled road: Every time we see a customer smiling because of Cocofina.

Our vision was to minimise on any additives and be honest to our customers.

The Impetus

How many times have you bought a fruit drink only to find out that it contained more artificial flavour, sweeteners and colours that it did fruit?

The last time we checked Red Dye #7 was a chemical not a type of exotic fruit. Frankly, we just got tired of the so-called fruit drinks that were filled with 2% real juice and 98% science laboratory.

We wanted to do something different. We wanted to do something right. And in the end we wanted to minimise on any artificial additives

What's in a Name?

Many people have asked us why our brand is named Cocofina. Literally "Fine Coconut Water", Cocofina is so much more. You see, to us, Cocofina is a feeling. A wonderful feeling An indulgent feeling.

A whole body feeling. It's that sensation you get when your lips touch the tartness of a perfectly ripe strawberry; bite into a succulent mango; nibble on the sweetest of cherries.

Only the finest of the finest coconuts for our customers.

That's the feeling of Cocofina. And, to us, we couldn't think of a better way to name our coconut water.

The Journey

After watching the growth of the soft drink industry for years, we finally got fed up. With children consuming more artificial drinks than ever before in history, we felt he needed to take action, so we decided to do something revolutionary. We decided to make a change for the better. Not content to simply stand by and watch, We took action.

We began investigating what it would take to create a Coconut Water minus the sugars, preservatives, and colours. After extensive research, we struck upon the solution: A coconut water with a natural milk based preservative. The initial version was in a sports pouch which has now been replaced with a can format with 0.004% Sodium Metabisulphite as antioxidant minus any other additives.

Coconut water has now developed into a $450 million category and the US market has grown from $40 million in 2008 to $60 million in 2009.

Cocofina has listings with the world's largest heath food distributors and placements with numerous retailers.

Fina Brands Ltd now invests in young innovative startups that challenge traditional thinking. To find out more about Fina Brands visit www.finabrands.com