Preparation is key to success in the Den. One of the key ingredients to success is certainly your pitch. We prepared a pitch and practiced in front of the mirror before facing the Dragons.
Hello Dragons, I am Jacob Thundil, Chief Nut at Cocofina The Coconut Experts.
We produce coconut products to eat, drink and cook with.
I was born in Kerala and Kerala in Sanskrit means land of Coconuts, Cocofina was my destiny. As a young boy I was fascinated with the numerous uses of Coconut. Today I use coconut everyday even in the bedroom; I use coconut oil on the doorknob to keep the kids out.
Our range of products started in my kitchen and I have added my expertise to make them that extra bit special. Our brand identity communicates honest, healthy, premium coconut products and above all that we are The Coconut Experts.
The Cocofina product range includes some very innovative and unique products. Coconut oil in a convenient sachet travel format, a free from soya sauce alternative and an organic coconut milk in a glass jar. Recently our oil sachet has been listed in 350 Holland and Barrett stores for sale on the counter and the soya sauce alternative has been listed in 200 stores in the Netherlands.
The coconut water and oil market is worth £750m the UK and US and £50m in the UK alone and doubling every year.
Cocofina supplies the health, speciality and well being channels with high quality coconut products. In the UK our products are stocked in speciality stores like Harrods, Fenwick, Darts Farm and in health food outlets like Whole Foods, As Nature Intended, Holland and Barrett and Revital. In addition to the UK we have started to export directly to health food chains in 25 countries around the world.
Cocofina has won numerous awards over the years and in 2015 we won 7 Awards from the Guild of Fine Food. Following our recent listing with Harrods we received 3300 likes on their instagram post on pancake day.
I am looking for 75,000 pounds in return for 5% equity. We will use your money to recruit another sales person to grow the online and offline sales and hire a full time marketing person to execute marketing plans.
Cocofina will be a great investment for the dragons since it has a strong foundation, a willing and hard working team. It can be scaled up rapidly with Dragon experience.
Thank you for listening and I would like to welcome you to join the coconut experts and build a super brand for coconuts. Please feel free to try some of our products.