Why Cocofina? The Story Behind The Name

Why Cocofina? The Story Behind The Name

The name is straightforward on the surface: Cocofina means "fine coconut." But the name came after the standard, not the other way around.

Jacob Thundil founded Cocofina in 2004, on the back of a simple frustration: most coconut products on UK shelves were ordinary at best — refined, processed, stripped of the qualities that made coconut worth using in the first place. Jacob had grown up in Kerala, on India's southwest coast, where coconut isn't a novelty ingredient but a daily staple, and he knew the difference between coconut done well and coconut treated as a commodity.

So the standard came first: only the finest coconuts, processed properly, nothing added to compensate for corners cut. The name followed naturally from that — Cocofina, because "fine coconut" was the entire point.

That standard is still the one the company holds itself to today, over twenty years later: organic certification held through every stage from growing to labelling, no unnecessary additives, and a refusal to let cost-cutting quietly lower quality. Kerala roots, Britain built, never compromised.

If you're curious about the fuller founding story — including the Dragons' Den pitch and why five investors said yes — you can read it here.

Read the full story →